32 Important Google Update in History in 2021
After deep analysis of the google search engine, we have found 32 important google search engine update history. As Google wants to keep its user always happy. Therefore it keeps bringing the google update history time to time. As per the report google has brought almost 2 update per day from time it was launched.
But all the update are not important as SEO point of view. Here are the list of 32 SEO update list which can help you to rank your website fast on search engine. As we know that there are many search engine on the web. But google is the most important search engine on the web. Here are the most important Google algorithm updates list given below.
1. Nofollow — January 1, 2005
As we know that google does not follow nofollow link, it only follow dofollow links but the nofollow link is also a imporant part in search engine, How? As you should know that google has brought new update called nofollow on 1 Januray in 2005. The purpose of this update is to put nofollow link to save from irrelevant comment and irrelevant links. Backlinko has better explained in its website.
2. XML Sitemaps — June 1, 2005
On Google Search console you have seen that, there is an option to publish sitemap. There you can submit your site for XML sitemap. If you have not created yet, you can create here with the best XML sitemap tool. which can help create for you.
3. Google Suggest — August 1, 2008
Google has brought the google sugest on 1 august 2008. It had helped a lot users on google search engine. If you haven’t started till now, you can start it. Use Autocompletions to suggest searches quickly for getting google suggest result.
4. Rel-canonical Tag — February 1, 2009
Google launched it on 1 February 2009 to stop page from duplication. Have put this on your website, because it has a great impact if you don’t know about it. Check on MOZ about canonicalization in detail. There are 4 version of your site by default if you have put SSL on your website. To save from appearing 4 times with same result google has rolled out an update named Rel Canonical Tag. It is mandatory to put on your site.
5. Real-time Search — December 1, 2009
Google rolled out an update on 1 December, 2009 to show real-time search to users. Suppose you want to know the real time prime minister of any country, you can search on google. Miracle! you will get the real answer of it, isn’t it? Search Engine Land has given the definition of it. You have also seen that google also put real time result on Google Trends’s Trending Searches.
6. Google Instant — September 1, 2010
It has been brought by google on 1 September 2010 for improve of Search Engine. As per the report of Search Engine Land, it was good. You can study about it on SEL.
7. Panda/Farmer — February 23, 2011
It is said to be a major update. Google rolled out on 23 February 2011 a major update called Google Panda. According to this update, google mostly affect those website which are using less content, copyright content, bad content, irrelevant content, etc. There is a well analysis article on Wikipedia about Google Panda.
8. Schema.org — June 2, 2011
Schema.org is a very important for the Google search engine perspective. Because if you use this on your site coding part, then your site will show on google with extra feature. There are many website which are using this. This update has not affected many sites. But this was the option for website to make there website in a good manner. If you want to bring your site into a knowledge graph then you use schema on your website.
9. Expanded Sitelinks — August 16, 2011
More than 80% or website use the Sitelinks Schema on its site. When you types any site on google you will see that it is showing some other page below the main title tags. It has increased the click chances for that site. But if you use sitelink schema on your site. Then, it is good for your site. SEL has explain it on August 16, 2011, if you want to know more about it you can check here.
10. Freshness Update — November 3, 2011
On 3 November, 2011 google has rolled out an update called Freshness Update. Some of them has explained it as a caffeine update. But the more important thing is to understand it. Accorinding to raddinteractive, The Google freshness update became part of the algorithm in 2011. In fact the freshness algorithm change came in the foots steps of the earlier 2010 “caffeine update” which totally changed the way that Google indexed web pages.
11. Page layout algorithms — January 19, 2012
Google’s first focus is to take care of the users. If users are angry with your website, means you will not get rank on that keywords. But if you put a lot of ads on your site, it also signs that your users are angry with it. Google has launched the Page Layout Algorithms on 19 January, 2021 to keep SERPs better. Check on GoogleBlog to know more about it.
12. Penguin — April 24, 2012
Google has launched an update called Penguin on 24 April, 2012 to give negative ranking on those site which are using keyword stuffing and cloaking. This gives the bad experience to the users. For this types of sites are got deindexed on search engine.
13. Knowledge Graph — May 16, 2012
Google launched an update called Knowledge Graph on 16 May, 2012. You have seen this on the right side on SERP on Desktop or in the feature position in mobile. If you are on Wikipedia, there is a high chance to come there. If you want to come on knowledge Graph, you need to have work for this.
14. DMCA Penalty (“Pirate”) — August 10, 2012
DMCA Panalty aka Google Pirate launched on 10 August, 2012. It is a major update in history and very important for the point of view users as well as search engine. You should know about the Digital Millennium Copyright (DMCA) Act which has been come in 1998.
15. Exact-Match Domain (EMD) Update — September 27, 2012
If you think that buy website of your main keyword. Suppose your main keyword is digital marketing in Delhi, and you buy website digitalmarketingindelhi.com, it is known as Exact match domain. Google gives extra focus on these types of website. According to Search Engine Watch, If you buy domain with EMD it will not work as you think. Because without proving the best and the reliable content, you can not rank on google serps.
16. “Payday Loan” Update — June 11, 2013
Payday Loan is an algorithm focusing those website which are using the spam words on their site. Such as Payday loan or porn, etc. Reference: Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries
17. In-depth Articles — August 6, 2013
If you think to rank on google without writing in-depth articles, so you are wrong. Because Google has started penalizing those site which are ranking without writing in-depth articles in 2021. Read on developers.google.com to know more about in-depth articles.
18. Hummingbird — August 20, 2013
This update is rolled out by google on 20 august, 2013 for improving Search Engine. However, it itselt contain many features but it is a very imporant update in 2021 to work upon it. If you are in 2021 they you need to focus on Hummingbird. You can know about it on Search Engine Journal in detail. [Reference: SEL]
19. Pigeon — July 24, 2014
As you know that Google has improved its local searches. If you want to improve Local SEO, you need to focus on Pigeon Update. [Referrence: Big Commerce] It was rolled out by google on 24 June in 2014.
20. HTTPS/SSL Update — August 6, 2014
HTTPS has become compulsory for your site to rank on search engine. If you want to rank on google, you need to buy Secure Socket Layer (SSL) for your website. Google has announced on 6 august 2014 to buy SSL certificate otherwise your site will appear with not secure. It impacts users not to open site.
21. “In The News” Box — October 1, 2014
If you search for any news types keywords such as latest news, hindi news, today’s news, etc. You will find that your site will appear in a news box with a feature snippet. It appears by google to make your site with a great look. To improve the no. of site showing, google brought this update on 1 october, 2014.
22. Mobile Update AKA “Mobilegeddon” — April 22, 2015
If your site is not good for mobile, it will loose ranking on mobile. Because Google has brought the update on 22 April 2015 to give relaxation to users. Therefore, it is mandatory for everyone to optimize site for mobile.
Because 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019) (Source: https://www.hubspot.com/marketing-statistics)
23. RankBrain — October 26, 2015
If you ask me any important update in history so any one can say the RankBrain is the very important google updates. It is rolled out on 26 October 2015 to make website better for both either search engine or users. It has some its factor such as CTR, Bounce Rate, Dwell Time, Pogosticking, etc. I would like to recommend Backlinko to understand RankBrain deeply.
24. AdWords Shake-up — February 23, 2016
Before the date of 23 February, 2016, Google used to show ads on right side on SERP. But now it has improved and had removed from right side. According to the TheSEOPost, google will show maximum 4 ads on above and no ads on sidebar.
25. Google Jobs — June 20, 2017
Google has brought a new feature on SERP to show the relevant jobs in a box. If you search for job, you will get jobs there. There are some site like Glassdoor, Indeed, Ambition Box, LinkedIn, etc. From these sites google brought jobs from here.
26. Chrome Security Warnings (Forms) — October 17, 2017
According to this update on 17 October, 2017. Google has started shown an unsecure form to users. Google is showing Chrome Security Warnings (Forms) to users for those website which are not using SSL Certificate.
27. Video Carousels — June 14, 2018
Google has announced Video Carousels on 14 June 2018. The purpose of this update was to improve SERPs to show videos on search engine. Google is showing videos on search engine with images and attractive way.
28. Mobile Speed Update — July 9, 2018
If you site is not loading fast, it will not appear on search engine on mobile devices. Means here you have to take an extra focus to make website full of speed on mobile devices. It is a major update.
29. Chrome Security Warnings (Full Site) — July 24, 2018
From the date of 24 July 2018, Google has started showing Chrome Security Warnings (Full Site). If you have not put SSL Certificate on your website, your site will look as a not secure.
30. “Medic” Core Update — August 1, 2018
For health website which are providing content health related, it is a major update. If you have health website, then you have to optimize your site for medic update. “Medic” Core Update is the important for website.
31. BERT Update — October 22, 2019
Google launched on 22 October, 2019 an update name “BERT Update“. It was launched first on 22 October in 2019 as a BERT Update. BERT stands for Bidirectional Encoder Representations from Transformers. However, it had started BERT Update on 22 October 2019.
32. International BERT Roll-out — December 9, 2019
On 9 December 2019 BERT is rolled out internationally. Google has rolled out BERT Update in a wider level. It had rolled out in 70 international language.
Please share this content on all social media, and be updated with Teach Me Techno.